ESTE Label Design

Design Iteration

ESTE is a San Diego based company specializing in Japanese teas. They strive to share the enjoyment of tea with its wide range of tasting notes and simple every day rituals.

I was tasked with creating icons and a label for the back of Este’s tea packaging. The ESTE team wanted the icons to include illustrations of:

  • The amount of tea required for a fresh brew.

  • The water temperature to bring out the flavor of each type of tea.

  • The amount of time it would take for the tea to brew.

  • A scale to reflect levels of umami, aroma, bitterness, and sweetness.

I illustrated a Japanese tea leaf, teapot, water droplet, filled, and empty circles with a dark green color from Este’s branding guide. I added texture to reflect that of traditional paintings to make it look more organic and earthy.

Project Type

Graphic Design

Client

ESTE

Year
April 2025

Tools

Adobe Illustrator

Adobe Photoshop

Design Guide

Final Design

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